maybelline new york’s color sensational ultimatte slim lipstick delivers more intense color with an extreme matte finish and a comfortable, lightweight feel. now available in a slim, luxe bullet and a full range of beautiful, non-drying lipstick shades. shade: more ruby how to use: step 1. apply maybelline ultimatte matte lipstick in the center of your upper lip and follow the contours of your mouth. step 2. glide the matte lipstick across the entire bottom lip. disclaimer: due to the difference in lighting used during photoshoots, the color or texture of the actual product may slightly vary from the image.