baby lips loves color moisturises lips for up to 8 hours and leaves lips with a natural tint of color for sweet moisturized lips. baby lips lip balm leaves lips feeling instantly moisturized, visibly renewed, super soft and supple with a vibrant pop of colour. now enriched with spf 20! shade: cherry kiss how to use/apply: step 1. apply your lip balm by starting in the centre of your upper lip. step 2. work from the centre to the outer edges of your lip, following the contours of your mouth. step 3. then glide across the entire bottom lip. disclaimer: due to the difference in lighting used during photoshoots, the color or texture of the actual product may slightly vary from the image.